0121 694 6897

Data Protection Policy

This policy lets you know what happens to any personal data that you give to us, or any that we may collect from, or about you.  It applies to all products and services and instances where we collect your personal data.

This policy explains

We take your privacy seriously and information provided to us will be used and stored in accordance with the Data Protection Act 2018.

We may change this policy from time to time so please check this page occasionally to ensure that you’re happy with any changes.

Any questions regarding this policy and our privacy practices should be sent in writing to the Data Protection Officer.


The Data Protection Officer

PIA Commercial

The Old Fire Station

69 Albion Street


B1 3EA

Email: dataprotection@piacommercial.com

Telephone: 0121 694 6897

Review of this Policy

This policy was last reviewed in October 2022.


What is a data controller?

An organisation who (either alone, jointly, or in common with other organisations) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

Who is the data controller?

 (PIA and PIA Commercial known jointly as “the data controller”)

The PIA (The Pharmacy Insurance Agency) is an independent insurance intermediary, with expertise in providing a wide range of insurance products and is authorised and regulated by the Financial Conduct Authority (Register No 307063).

How do we collect information from you?

We obtain information about you when you use our website, call or email us or complete a contact form at an event.

What kinds of personal information about you do we hold?

Personal information that we’ll process in connection with your membership includes:

How is your information used?

We will use your information to:

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations (for example for insurance claims). We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

What are the legal grounds for processing of your personal information?

We rely on the following legal bases to use your personal data:

  1. Where it is needed to provide you with our products or services, such as:

  1. Where it is in our legitimate interests to do so, such as:

  1. To comply with our legal obligations

How long is your personal information retained by us?

Unless we explain otherwise to you, we will hold your personal information based on the following criteria:

Do you have to provide your personal information to us?

We are unable to provide you with insurance or services if you do not provide certain information to us.  In cases where providing some personal information is optional, we will make this clear.

Who has access to your information?

We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

When do we share your personal information with other organisations?

We may share information with the following third parties for the purposes listed above:

Your choices

You have a choice about whether or not you wish to receive information from us.  If you do not want to receive direct marketing communications from us, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

We will not contact you for marketing purposes by email, phone or text message, unless you have given your prior consent. We will not contact you for marketing purposes by post, if you have indicated that you do not wish to be contacted.  You can change your marketing preferences at any time by contacting the office team.

What are your rights under data protection laws?

Here is a list of the rights that all individuals have under data protection laws.  They do not apply in all circumstances.  If you wish to use any of them, we will explain at that time if they apply or not.

How you can access and update your information

The accuracy of your information is important to us.  You can access the information we hold for you and update your communication preferences at any time by contacting the office team on 0121 694 6897.

You have the right to ask for a copy of the information PIA Commercial hold about you by contacting our Data Protection Officer.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely.  Any sensitive information (such as credit or debit card details) is encrypted and protected with the software encryption on SSL. When you are on a secure page, a lock icon will appear on your web browsers.

Non-sensitive details (your email address etc.) are transmitted normally over the internet and this can never be guaranteed to be 100% secure.  As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.  Once we receive your information, we make our best effort to ensure its security on our systems.  Where you have chosen a password, which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.



We may analyse your personal information to create a profile which may include your employment details, age and location, so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources, such as your professional registration data, to help us do this effectively.

Use of ‘cookies’

Like many other websites, PIA Commercials’ website uses ‘cookies’.  Cookies are small pieces of information that are sent to your computer to allow that website to recognise you when you visit.  Cookies are also used to collect aggregated statistical data about how users interact with a website.  For example, we use cookies to monitor how various parts of our website are used.  This information helps us to improve our website and deliver a better, more personalised service in future.

It is possible to switch off cookies by setting your browser preferences, however turning this off will result in a loss of functionality when using our website.  For more information on how we use cookies, please read our full Cookies Policy.

Links to other websites

Our website may contain links to other websites run by other organisations.  This privacy policy only applies to our website‚ so we encourage you to read the privacy statements on the other websites you visit.  We cannot be responsible for the privacy policies and practices of other sites, even if you access them using links from our website.

In addition, if you link to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third-party site.